Glowing Signs - 5 Compelling Statistics That Highlight the Importance of Business Signage
Introduction: A Sign of the Times in Business Visibility
In a bustling marketplace where digital ads flash across screens in seconds, the enduring glow of a neon sign remains a beacon of brand identity. As an Australian business owner, I’ve witnessed first-hand how a vibrant display can catch the eye and linger in the memory far longer than the latest online banner. With stats underscoring the impact of physical signage, let's illuminate why neon signs and business signage are pivotal for your brand's presence and performance.
"A study by FedEx Office found that nearly 76% of consumers enter a store they have never visited before based purely on its signs, and approximately 68% have actually purchased a product or service because a sign caught their eye."
https://newsroom.fedex.com/newsroom/global-english/fedex-office-survey-standout-signs-contribute-to-sales
The Power of Presence: Stats Speak for Business Signage
Imagine this: half of your future customers could walk through your door, drawn by the allure of a neon sign. That’s the power of physical branding—a silent announcer for your enterprise day and night. And with a constantly shifting population, your sign is a steadfast welcome to newcomers, potentially boosting your revenue by 4.75% with just one additional sign.
A Constant Conversation: Neon Signs as Your 24/7 Marketer
Your business doesn’t sleep, and neither should your marketing. A neon sign is your round-the-clock ambassador, seen by locals 50 to 60 times a month. That’s 50 to 60 opportunities to make an impression, to invite engagement, to build a relationship—all without a word spoken.
Crafting Your Sign: The Art of Attraction
A Forbes article emphasised the undeniable value of branding, with signs being a cost-efficient way to gain constant exposure. This isn’t about just slapping your logo on a board; it’s about crafting a message that resonates and reflects what makes you distinct in the marketplace.
Cue Signs: Your Partner in Brand Illumination
At Cue Signs, we understand the art and science of business signage. Our blog dives deep into the strategy behind effective sign design, offering insights into how we can make your business shine, quite literally. From event branding to business illuminated signs, our expertise is just a click away on our Cue Signs Business Signage Blog.
Conclusion: Your Business in Lights
From the first spark of an idea to the full flare of neon, your sign is more than an indicator—it’s an inviter. It’s a visual handshake and a glowing guidepost. As the stats show, and as we at Cue Signs affirm, the right sign doesn't just signal your location; it signifies your brand's bright future.
https://newsroom.fedex.com/newsroom/global-english/fedex-office-survey-standout-signs-contribute-to-sales